by Juliette Maumelat | May 31, 2022 | #Insights
Growing at a rate of 28.4% and estimated to reach a global market value of $3.37trillion US dollars, #SocialCommerce is here to stay and revolutionize the way we shop. With accessories and apparel, consumer electronics, home décor, and cosmetics driving the growth of...
by Barbara MUTANI | May 31, 2022 | #Tips
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to make money, but a lot of them are changing rapidly. In early May,...
by Juliette Maumelat | May 26, 2022 | #Influencers, #Insights
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000 influencers across online and offline channels (Statista, 2022, 2021)....
by Juliette Maumelat | May 18, 2022 | #Influencers
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492 billion in global sales in 2021 and won’t stop as it is expected to triple...
by Barbara MUTANI | May 17, 2022 | #Tips
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are ‘slide-proof’. The amount of information we receive on social media makes us extremely selective when it...
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