by Juliette Maumelat | Jun 22, 2022 | #Influencers
Influencers are driving customer purchases and decision-making like never before. Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand. According to research,...
by Barbara MUTANI | Jun 20, 2022 | #Trends
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD 417.85 billion over the period 2021-2025, brands everywhere are looking...
by Barbara MUTANI | Jun 13, 2022 | #Trends
Live Shopping in Europe is just starting. Accelerated by the pandemic, current social climate, and forecasted to make up 20% of e-commerce by 2026, Live Shopping offers an authentic, personalized, relevant in real-time experience. Live Shopping allows consumers to...
Recent Comments