A Night With Marketing Leaders

On the 27th of September, something extraordinary happened—a gathering of minds, a confluence of expertise, and an evening of remarkable insights. Welcome to the special leadership edition of The Dinner Club series, an event exclusively crafted for Chiefs, VPs, Directors, and Heads from leading companies across the Netherlands. And the best part? We were a part of it.

For our attendees, this exceptional evening was all about reigniting the growth of their network, continuing their professional development, and joining an exclusive community of senior marketing leaders. It was an opportunity to discover the secrets of meeting the exponential need for brand content without doubling your marketing budget. Our intimate setting, limited to just 14 attendees, ensured that everyone had a chance to contribute and connect.

70% of marketers understand the importance of engaging with their target consumers across all touchpoints and invest actively in Content Marketing. But, at the same time, their teams struggle with producing sufficient content adapted to the context, the media, the target, and the format. This event sought to bridge that gap.

Who attended?

By attending, our guests not only established valuable connections with their peers but also received practical insights and best practices to transform content creation into a strategic competitive advantage for their teams.

And what an illustrious gathering it was! Brands in attendance included Adidas, Booking.com, Brown-Forman, Coty, DAZN, Road, LIPTON Teas and Infusions, Philips, Procter & Gamble, Rad Power Bikes, Reckitt, Signify and Tommy Hilfiger. It was a room filled with experience, innovation, and excellence.

Rafael Schwarz (Managing Director, Territory Influence) and Mónica Serra (International Account Manager, Territory Influence) moderated this evening and enriched the discussion thanks to their experience working with leading brands and marketing teams from P&G, Carrefour, Henkel, Zalando, BMW, Samsung, Nestlé, Adidas, Lego, Unilever, L’Oreal and many others. They helped shape the conversation, pulled out insights from the group, and highlighted best practices in content marketing.

What we discussed:

Throughout the night, we delved deep into key topics that drive our industry forward, including Brand Authenticity, Sustainability, Community Building, Celebrity Endorsements, and Creative Content Marketing Solutions.

We indulged in seat rotations to ensure ample opportunity for our attendees to establish strong connections and deep-dive into creative content marketing solutions. These solutions included:

• Influencer-Generated Content: We explored the trend where brands partner with content creators not just for their reach but for their ability to produce engaging content anytime, anywhere.
• Community-Based Marketing: Understand the power of community marketing and how companies, including P&G, Nestlé, LEGO, Sephora, Harley Davidson, and Google, are nurturing communities of brand enthusiasts.
• UGC (User-Generated Content): We delved into the art of turning existing customers into brand lovers and advocates who willingly create user-generated content for a brand for free.
• Nearshore Content Factories: Learn how to establish dedicated content creation hubs to maximize synergies and efficiencies, delivering more content for less budget.
• Content Stacking & Repurposing: Discover how to leverage your existing marketing content for more channels, stories, and formats.

Where?

The complimentary event took place at Celia, nestled in the Kimpton De Witt Hotel. Celia offered a seasonal menu inspired by the diverse cuisine of California, featuring market-driven, fresh ingredients. The Dinner Club stands as the Netherlands’ leading premium networking experience, catering to passions for good food and drinks. It brings together a curated group of like-minded peers, providing a valuable exchange of insights, challenges, and learnings. Event organized by The Introduction. 

It was an evening to remember, an evening that unlocked success, and an evening that showcased the power of collaboration and shared expertise. If you’d like to have these conversations with our experts too, click on the button below: