MACRO INFLUENCERS
Case Study
Apivita is a company that offers natural and effective beauty solutions for the face, body, and hair, all derived from powerful bee products, the potent Greek flora, and enhanced by cutting-edge green cosmetology.
At the beginning of 2023, they sought to increase awareness of their new hydration line, Aqua Beelicious, during its launch in the Spanish market. To achieve these goals and impact the brand’s target audience (people between 18 and 30 years old), we devised an influencer marketing strategy that included the creation of creative and authentic content on TikTok to introduce the products and educate about their benefits and properties.
8 macro influencers to impact a Gen Z and Late Millennial audience
After extensive profile research, we selected 8 female macro influencers who had strong TikTok profiles with followers from the Gen Z and Late Millennial generations, such as @isabrunellii (8M followers), @luu_sia (594K followers), @babiigv (278K followers), and @roxanazurdo (369K followers). Each of them received a kit with Aqua Beelicious products at their homes and was required to share creative videos on their profiles, showcasing the benefits and properties of these products formulated especially for young skin.
9,215 hours of Apivita online
The brand ambassadors published 8 contents on TikTok and 3 extras on Instagram that reached +1.5M organic impressions. To increase the campaign’s impact, we included paid media in the best TikTok content, reaching +12.2M incremental impressions. The videos posted on TikTok were viewed for 9,215 hours, equivalent to 384 full days! And their average engagement rate was 9.6%.
Scroll down to discover the KPIs.
Total views on TikTok & IG
Interactions
Hours of video
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