In 2024, we partnered with PURINA® PRO PLAN®, a leading brand in the pet food industry, to execute a highly targeted influencer marketing campaign in Poland. The goal? To enhance brand awareness and visibility on e-commerce platforms by leveraging authentic, high-quality consumer reviews. By activating 1300 nano- and micro-influencers, we successfully generated significant buzz and engagement across key digital channels in the Polish market.

Campaign Strategy

The campaign focused on giving Polish cat owners the chance to try PURINA® PRO PLAN® products and share their genuine experiences with their online communities. The influencer activation was built around three key steps:

Recruitment of 1300 Nano and Micro-Influencers
We carefully selected influencers from Poland who not only matched PURINA® PRO PLAN®’s target audience but also had a strong connection with pets. This ensured that their reviews were authentic and resonated with fellow cat owners.

Product Education and Distribution
Influencers were educated on the benefits of PURINA® PRO PLAN® products. They were then sent product samples to let their cats try and test the food firsthand, enabling them to provide genuine feedback.

Content Creation and Amplification
Influencers shared their experiences through engaging content, including detailed product reviews, social media posts, and unboxing videos. This showcased PURINA® PRO PLAN® products in a real-life setting. We measured the campaign’s impact through influencer reporting and social listening.