EVENT
Case Study
TERRITORY x Cetaphil®
In Germany we have been working regularly with Cetaphil since 2018, implementing nano and macro influencer campaigns. This year we supported the dermatologist-recommended brand with the organization of their event “Yoga meets Cetaphil” in Hamburg.
Cetaphil is a skincare brand that is part of Galderma Laboratories. The brand is known for its mild, non-irritating skincare products that are suitable for different skin types, especially sensitive skin. The products are available worldwide and can be purchased in pharmacies and perfumeries.
Name a better match than yoga and skincare
Macro Influencers who got invited to this event experienced a relaxing and inspiring atmosphere — exactly the kind of emotions a brand wants to be associated with.
First, they enjoyed the yoga session. Afterwards the yoga instructor Annika Isterling, the dermatologist Nora Hauptmann and the medical representative from Cetaphil, Sandra Karatas, did an expert talk. Of course, we also treated them to delicious Indian food from the restaurant Authentikka.
The highlight: a personalized skincare analysis by the dermatologist, followed by a tailored product recommendation.
Quality Content generates strong results
The 13 macro influencers created all together 20 Content pieces which reached 770.794 impressions!
Scroll down for more KPIs.