by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
by Alina Bilan | Nov 27, 2023 | #Insights
In the past, supermarkets used to offer free food tastings at stands, a straightforward method to persuade consumers towards a product. Now, in the age of digital transformation, there is a way to extend this experience to thousands of people, encouraging them not...
by Alina Bilan | Sep 29, 2023 | #Influencers
When it comes to picking out gifts, many of us turn to social media for a dose of inspiration. And guess what? Influencers are the real MVPs here, making a huge difference in our buying decisions. Think about it: those live product testing videos, how-to tutorials,...
by Alina Bilan | Jun 26, 2023 | #Insights
In a fiercely competitive job market, it is crucial to prioritize employer branding efforts to retain existing employees and attract new ones. Traditional methods like job ads are no longer enough to showcase a company’s culture and values. This is where...
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