by Barbara MUTANI | Dec 9, 2024 | #Trends
The way brands collaborate with influencers is changing—again. If 2024 taught us anything, strategies need constant evolution to stay relevant. From new audience expectations to the increasingly stringent rules and policies being introduced in various countries, the...
by Barbara MUTANI | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Barbara MUTANI | Sep 17, 2024 | #Tips, #Trends
Introduction The rise of AI is no longer a distant future—it’s here, and it’s reshaping industries in ways that were once unimaginable. One sector seeing rapid change is influencer marketing, where the line between human and virtual influencers is blurring....
by Barbara MUTANI | Jul 5, 2024 | #Insights
Digital video consumption has surged to unprecedented levels, driven primarily by creator content. As a result, advertisers are increasingly directing their budgets towards influencer marketing. According to IAB and TalkShop, 44% of marketers plan to increase their...
by Barbara MUTANI | Apr 29, 2024 | #Influencers, #Tips, Uncategorized
Let’s start with a straightforward question: does your brand create content for social media? Probably yes. The posts, stories, and reels published by your brand compete with millions of other content for your audience’s attention. But, in this battle for...
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