by Barbara MUTANI | Aug 8, 2022 | #Trends
Two weeks ago, at the end of July, Instagram reversed recent changes to the platform to reduce the video content pushed to users. The changes came as a response to widespread backlash and criticism from users, creators, and celebrities against its push for video...
by Barbara MUTANI | Jul 18, 2022 | #Trends
TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer marketing campaign you probably already know what we are talking about....
by Barbara MUTANI | Jul 5, 2022 | #Insights
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy. Gen Z (18-24) was born...
by Barbara MUTANI | Jun 20, 2022 | #Trends
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD 417.85 billion over the period 2021-2025, brands everywhere are looking...
by Barbara MUTANI | Jun 13, 2022 | #Trends
Live Shopping in Europe is just starting. Accelerated by the pandemic, current social climate, and forecasted to make up 20% of e-commerce by 2026, Live Shopping offers an authentic, personalized, relevant in real-time experience. Live Shopping allows consumers to...
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