10 myths of influencer marketing

10 myths of influencer marketing

Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent myths of influencer marketing? What do brands need to understand before...
Is the biggest always the best for brands?

Is the biggest always the best for brands?

Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we have spent time looking at the categories that brands collaborate with...