by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
by Juliette Maumelat | Nov 23, 2023 | #Insights
User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
by Juliette Maumelat | Oct 3, 2023 | #Events
A Night With Marketing Leaders On the 27th of September, something extraordinary happened—a gathering of minds, a confluence of expertise, and an evening of remarkable insights. Welcome to the special leadership edition of The Dinner Club series, an event exclusively...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
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