by Juliette Maumelat | Oct 27, 2022 | #Insights
According to Kantar, successful advertising reaches the right people, in the relevant context, with excellent content. How can influencers help brands to ensure reach, receptivity, and effectiveness throughout the year? See the infographic below to get marketing...
by Juliette Maumelat | Oct 25, 2022 | #Insights
With the holiday season right around the corner, consumers and brands alike have started planning early amid the challenges raised by the current inflationary environment. Not so surprisingly, this seasonal period is an important opportunity for retailers and DTC...
by Juliette Maumelat | Jul 26, 2022 | #Insights
In the era of technology and social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth. Having engaged brand communities is essential to humanize the brand, drive awareness and...
by Juliette Maumelat | Jul 20, 2022 | #Insights, #Trends
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers...
by Juliette Maumelat | Jun 22, 2022 | #Influencers
Influencers are driving customer purchases and decision-making like never before. Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand. According to research,...
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