by Juliette Maumelat | May 31, 2022 | #Insights
Growing at a rate of 28.4% and estimated to reach a global market value of $3.37trillion US dollars, #SocialCommerce is here to stay and revolutionize the way we shop. With accessories and apparel, consumer electronics, home décor, and cosmetics driving the growth of...
by Juliette Maumelat | May 26, 2022 | #Influencers, #Insights
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000 influencers across online and offline channels (Statista, 2022, 2021)....
by Juliette Maumelat | May 18, 2022 | #Influencers
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492 billion in global sales in 2021 and won’t stop as it is expected to triple...
by Juliette Maumelat | May 2, 2022 | #Insights, #Trends
A week ago, the Tesla CEO’s acquired one of the most popular social media in the world. Let’s see what could be the impact for marketing activities on the app. The state of Twitter In what could be one of its final quarters as a publicly-traded company, the app...
by Juliette Maumelat | Apr 14, 2022 | #Insights, #Trends
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the $842 million generated in 2020. The positive momentum of podcasting...
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