by Pascale VIGENER | Sep 18, 2023 | #Insights
Measuring success in influencer marketing Influencer marketing has emerged as a powerful tool for brands to connect with their target audience. When seamlessly integrated into an overall marketing plan, leveraging influence addresses a brand’s most critical...
by Pascale VIGENER | Aug 26, 2021 | #Insights, #Tips
How does the Instagram algorithm work? Lots of marketers have asked and challenged us, as it became one of the most popular platforms for advertising. Its former operation was simpler due to the chronological timeline, which was more attractive and convenient to...
by Pascale VIGENER | Jul 26, 2021 | #Tips, #Trends
In our last blogpost about e-commerce behaviour referring to our own research with 28.000 respondents across Europe, we have shown that 66% of the consumers shop more online since the pandemic has started more than a year ago. Doing so, 86% prefer to shop on...
by Pascale VIGENER | Jul 1, 2021 | #Insights, #Trends
We all know that the corona crisis has caused an all-time boom in the online trade world. For most of us, buying on the internet has become part of our everyday’s life and now shopping strolls start on the e-commerce platforms instead of a mall....
by Pascale VIGENER | Jun 29, 2021 | #Tips, #Trends
Mark Zuckerberg follows the social commerce-first trend! With the new shopping features for Facebook, WhatsApp and Instagram, the CEO wants to take the next big step towards an e-commerce platform. According to its own data, the social network already has around 300...
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