by Pascale VIGENER | Jun 28, 2021 | #Agency
In June the TERRITORY’s and Bertelsmann’s 2021 “be green Day” campaign has started again. This year’s motto is “Act green, live healthy. Climate Neutrality 2030 – only with you!” The aim is to digitally compile as many contributions to climate protection as...
by Pascale VIGENER | May 3, 2021 | #Tips
TikTok, Clubhouse, Zoom… Virtual applications are more popular than ever before due to the corona pandemic and its lockdowns. No shopping, no concerts, or no parties – people seek human get-togethers that are currently only possible virtually. To create...
by Pascale VIGENER | Apr 2, 2021 | #Events
With budgets under constant threat, especially in times of crisis, marketers have to justify their spending. Are their communication investments profitable? IRI, one of the original innovators in Big Data, has investigated the ROI of nano influencer marketing to help...
by Pascale VIGENER | Mar 10, 2021 | #Trends
Snapchat is dead. Nope, it is 100% alive. Even though media discussions are all about Reels, TikTok, or Triller, Snapchat has reached its 265 million active users daily – and numbers of users are rising continuously. They are currently in the process of exhausting its...
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