What’s up in the influencer world?
46,000 nano, micro and macro influencers told their stories After a 6-month research across Europe and the USA, together with our partner Macromedia University, we have identified 5 types of social...
At Territory Influence, we believe that the power of recommendation does not have limitations and is necessary for brands to stand out. What can be a better touchpoint for conveying messages than...
With the roll-out of Reels in August, the question whether it could replace TikTok pops up more and more as many users argue for the similarities. While these similarities are relevant, the success...
"A person's world does not revolve around a brand's product, service, or website… People are only 'users' and 'consumers' for small portions of the day." said Peter Hartzbech, CEO of iMotions....
The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always,...
Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring...
Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent...
Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we...
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