What’s up in the influencer world?
Why Influencers are Key to Building a Powerful Online Brand Community
In the era of social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth.
![[Infographic] TikTok for marketers: Learning from consumers](https://www.territory-influence.com/wp-content/uploads/2022/07/Website-BP-Illustration-26-400x250.jpg)
[Infographic] TikTok for marketers: Learning from consumers
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance...
Pros & Cons of the Creator Marketplace for brands
TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer...
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand...
Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand.
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD...
Live Shopping in Europe is just starting, offering consumers an authentic, personalized, relevant in real-time experience, and allowing brands to boost sales.
SocialCommerce is here to stay and brands should embrace social commerce, setup selling on social media platforms and implement an influencer marketing campaign to drive business growth.
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to...
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000...
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492...
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are 'slide-proof'. The amount of information we...
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