What’s up in the influencer world?
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and...
A week ago, the Tesla CEO’s acquired one of the most popular social media in the world. Let’s see what could be the impact for marketing activities on the app. The state of Twitter In what could be...
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the...
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the...
With International Women’s Day coming up on March 8th, we wanted to share how important female influencers can be in order to inspire and support other women around the world. Inclusivity &...
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social...
With more than a billion monthly active users worldwide, TikTok is the hottest social media platform at the moment. Thanks to the diversity of content it offers, the platform is THE opportunity not...
As advertising is often being related to intrusive and shady practices, trust in it is plummeting. Consumers need more authenticity, not only in terms of content, messages but also in the...
As a direct consequence of the global pandemic, influencer marketing, merchandising, and branding have experienced a surge of popularity. For some years now, influencers are not only promoting...
Influencer marketing in the beauty industry Diversity of content Influencer marketing covers every imaginable niche, but the beauty industry was one of the earliest to adopt this best practice. With...
As the platform is still pretty new, Clubhouse is taking the next steps to push its audience appeal and satisfaction to another level. For those of you that are still not familiar with Clubhouse, it...
You may have seen it first in science fiction movies like Ready Player One or Matrix, but today the Metaverse fictional universe is becoming a reality. Facebook becomes Meta On October 28th during...
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