What’s up in the influencer world?
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to...
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000...
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492...
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are 'slide-proof'. The amount of information we...
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and...
A week ago, the Tesla CEO’s acquired one of the most popular social media in the world. Let’s see what could be the impact for marketing activities on the app. The state of Twitter In what could be...
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the...
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the...
With International Women’s Day coming up on March 8th, we wanted to share how important female influencers can be in order to inspire and support other women around the world. Inclusivity &...
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social...
With more than a billion monthly active users worldwide, TikTok is the hottest social media platform at the moment. Thanks to the diversity of content it offers, the platform is THE opportunity not...
As advertising is often being related to intrusive and shady practices, trust in it is plummeting. Consumers need more authenticity, not only in terms of content, messages but also in the...
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