What’s up in the influencer world?
After a Christmas like no other in 2020, marketers need to analyse trends and consumer behaviours that are still being strongly influenced by the pandemic. In that context, Twitter recently launched...
Unlike what one might think, Snapchat hasn’t lost its way and bounces back like never before. We often talk about the great success of Instagram or TikTok, but the latest figures of Snapchat deserve...
Dedicated to joy, creativity and having fun, TikTok makes the perfect fit for your Holiday Season marketing. 4 ways to leverage engagement on TikTok This year more than ever, TikTok is THE place to...
As the world evolves, businesses need to do the same. Each like, comment, share, click or swipe tells you how are your customers and what they want so you can adapt your business. Data Never Sleeps...
The Managing Director of Territory Influence, Stefan Schumacher, took part in an exciting panel discussion at the HORIZONT event in Germany. Together with Jessica Haltenhof from Buzzbird, he...
We finally entered October which means that Halloween is just around the corner! Not so surprisingly, this seasonal event is a pretty important opportunity for retailers both online and offline...
The last quarter of the year always brings a rise for the ecommerce giants and smaller d2c brands alike – Black Friday, Cyber Monday, Halloween, Christmas… we all have a lot of reasons for...
Nearly two years after the sudden boom of TikTok, its popularity is still growing. It recently became “the first non-Facebook mobile app to surpass 3 billion downloads” - attracting thus various...
With their powerful community and their overflowing creativity, influencers have become an essential communication and marketing tool for companies. As we already know, influencer marketing covers...
As we are moving into the second half of 2021, let’s have an insight of the latest key figures about social media. How is the use of social networks evolving these days? The Digital 2021 July...
So many units at TERRITORY have worked tirelessly or are contributing right now for the success of this project. Webguerillas, Core, PR, Influence, Media... But, what are the Stones of Beirut? Let's...
Traditionally, the marketing of CPG (consumer-packaged goods) included huge media buy-ins for TV spots, in-store displays and special sales offer. However, the transformation brought to us by...
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