by Juliette Maumelat | Mar 20, 2023 | #Influencers
With all of us spending much more time on social media, Influencer Marketing is the new normal right now. Marketing experts are increasingly spending their budgets and resources on multi-channel influencer campaigns with 66% allocating more means to this solution....
by Juliette Maumelat | Nov 21, 2022 | #Influencers, #Insights
In an increasingly digital world, consumers are turning to social media for healthcare advice. The pandemic not only accelerated digital transformation in healthcare and pharma industries, but lead to the holistic concept of wellness. And the wellness market is...
by Pamela KESNER | Sep 1, 2022 | #Influencers, #Insights
Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most common collaborations is with recognisable individuals, star...
by Juliette Maumelat | Jun 22, 2022 | #Influencers
Influencers are driving customer purchases and decision-making like never before. Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand. According to research,...
by Juliette Maumelat | May 26, 2022 | #Influencers, #Insights
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000 influencers across online and offline channels (Statista, 2022, 2021)....
by Juliette Maumelat | May 18, 2022 | #Influencers
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492 billion in global sales in 2021 and won’t stop as it is expected to triple...
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