by Barbara MUTANI | Dec 19, 2023 | #Insights
This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
by Alina Bilan | Nov 27, 2023 | #Insights
In the past, supermarkets used to offer free food tastings at stands, a straightforward method to persuade consumers towards a product. Now, in the age of digital transformation, there is a way to extend this experience to thousands of people, encouraging them not...
by Juliette Maumelat | Nov 23, 2023 | #Insights
User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
by Pascale VIGENER | Sep 18, 2023 | #Insights
Measuring success in influencer marketing Influencer marketing has emerged as a powerful tool for brands to connect with their target audience. When seamlessly integrated into an overall marketing plan, leveraging influence addresses a brand’s most critical...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
Recent Comments