by Barbara MUTANI | Aug 23, 2022 | #Insights
Artificial intelligence and a pretty face should enable more flexibility in addressing Generation Z. Virtual influencer Ana is to conquer the Gaming industry as a model, presenter and musician. She has many hobbies: video games, music, dance and fashion, and her...
by Juliette Maumelat | Jul 26, 2022 | #Insights
In the era of technology and social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth. Having engaged brand communities is essential to humanize the brand, drive awareness and...
![[Infographic] TikTok for marketers: Learning from consumers](https://www.territory-influence.com/wp-content/uploads/2022/07/Website-BP-Illustration-26.jpg)
by Juliette Maumelat | Jul 20, 2022 | #Insights, #Trends
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers...
by Barbara MUTANI | Jul 5, 2022 | #Insights
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy. Gen Z (18-24) was born...
by Juliette Maumelat | May 31, 2022 | #Insights
Growing at a rate of 28.4% and estimated to reach a global market value of $3.37trillion US dollars, #SocialCommerce is here to stay and revolutionize the way we shop. With accessories and apparel, consumer electronics, home décor, and cosmetics driving the growth of...
by Juliette Maumelat | May 26, 2022 | #Influencers, #Insights
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000 influencers across online and offline channels (Statista, 2022, 2021)....
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