by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
by Juliette Maumelat | Oct 27, 2022 | #Tips
After giving you 6 key insights to apply to your marketing strategy for this holidays season, here’s part 2 so you can finish the year successfully! 6 Tips To Enhance Your Marketing Strategy This Holiday Season 1. Take the holiday joy to social media ...
by Barbara MUTANI | May 31, 2022 | #Tips
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to make money, but a lot of them are changing rapidly. In early May,...
by Barbara MUTANI | May 17, 2022 | #Tips
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are ‘slide-proof’. The amount of information we receive on social media makes us extremely selective when it...
by Barbara MUTANI | May 10, 2022 | #Tips, #Trends
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and targeting. What is left entirely to the discretion of the user, in this...
Recent Comments