by Pascale VIGENER | Aug 26, 2021 | #Insights, #Tips
How does the Instagram algorithm work? Lots of marketers have asked and challenged us, as it became one of the most popular platforms for advertising. Its former operation was simpler due to the chronological timeline, which was more attractive and convenient to...
by Pascale VIGENER | Jul 26, 2021 | #Tips, #Trends
In our last blogpost about e-commerce behaviour referring to our own research with 28.000 respondents across Europe, we have shown that 66% of the consumers shop more online since the pandemic has started more than a year ago. Doing so, 86% prefer to shop on...
by Pascale VIGENER | Jun 29, 2021 | #Tips, #Trends
Mark Zuckerberg follows the social commerce-first trend! With the new shopping features for Facebook, WhatsApp and Instagram, the CEO wants to take the next big step towards an e-commerce platform. According to its own data, the social network already has around 300...
by Juliette Maumelat | May 27, 2021 | #Tips, #Trends
Wait, what are esports exactly? Simply video games that are played in a highly organized competitive environment. Esport athletes can do multi- or single-player for various types of games: fighting, first-person shooters, racing, sports, cards, real-time...
by Pascale VIGENER | May 3, 2021 | #Tips
TikTok, Clubhouse, Zoom… Virtual applications are more popular than ever before due to the corona pandemic and its lockdowns. No shopping, no concerts, or no parties – people seek human get-togethers that are currently only possible virtually. To create...
by Juliette Maumelat | Feb 1, 2021 | #Tips
At Territory Influence, we believe that the power of recommendation does not have limitations and is necessary for brands to stand out. What can be a better touchpoint for conveying messages than trusted peers and experience-based content? To be not only heard, but...
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