by Pamela KESNER | Jan 29, 2024 | #Trends, Uncategorized
Artificial Intelligence (AI) is revolutionizing influencer marketing, opening new perspectives for brands in terms of precision and effectiveness in their promotional activities. AI enables a deeper understanding and better reach of target audiences through data...
by Juliette Maumelat | Jan 23, 2024 | #Trends
Bye 2023: Winning Influencer Marketing Strategies for 2024 This article might give you some directions if you’re still reflecting on your New Year’s resolutions. It involves a retrospective look at the past year to identify successes and areas for improvement. The...
by Barbara MUTANI | Jan 16, 2024 | #Trends
Today we continue analysing influencer marketing trends for 2024. Last time we talked about fostering brand communities, while today we will look at why cross-platform content has become so important for brand strategy. No longer confined to the boundaries of a...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Barbara MUTANI | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
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