by Barbara MUTANI | Jun 20, 2022 | #Trends
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD 417.85 billion over the period 2021-2025, brands everywhere are looking...
by Barbara MUTANI | Jun 13, 2022 | #Trends
Live Shopping in Europe is just starting. Accelerated by the pandemic, current social climate, and forecasted to make up 20% of e-commerce by 2026, Live Shopping offers an authentic, personalized, relevant in real-time experience. Live Shopping allows consumers to...
by Barbara MUTANI | May 10, 2022 | #Tips, #Trends
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and targeting. What is left entirely to the discretion of the user, in this...
by Juliette Maumelat | May 2, 2022 | #Insights, #Trends
A week ago, the Tesla CEO’s acquired one of the most popular social media in the world. Let’s see what could be the impact for marketing activities on the app. The state of Twitter In what could be one of its final quarters as a publicly-traded company, the app...
by Juliette Maumelat | Apr 14, 2022 | #Insights, #Trends
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the $842 million generated in 2020. The positive momentum of podcasting...
by Juliette Maumelat | Mar 14, 2022 | #Insights, #Tips, #Trends
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the sector is currently booming and experts say that it’s only expected to...
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