by Pascale VIGENER | Feb 26, 2021 | #Trends
With all the hype about Clubhouse, we want to show how this new social audio platform can be used by marketers to work with influencers in a new way. It’ll be a new era of influencer marketing in which first, no content editing is possible and second, (until now) no...
by Agnes Maruzsi | Jan 28, 2021 | #Trends
With the roll-out of Reels in August, the question whether it could replace TikTok pops up more and more as many users argue for the similarities. While these similarities are relevant, the success of a brand strategy relies on the well-thought adoption of the tone...
by Agnes Maruzsi | Jan 13, 2021 | #Trends
“A person’s world does not revolve around a brand’s product, service, or website… People are only ‘users’ and ‘consumers’ for small portions of the day.” said Peter Hartzbech, CEO of iMotions. We couldn’t agree more,...
by Juliette Maumelat | Nov 12, 2020 | #Trends
Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent myths of influencer marketing? What do brands need to understand before...
by Juliette Maumelat | Nov 12, 2020 | #Trends
Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we have spent time looking at the categories that brands collaborate with...
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