For Veganuary 2023 we activated 4 influencers in Germany that created recipes with the HOPE products. The goal of the campaign was to create awareness and attention for the new sorts. 

+6K likes and +1400 saved posts on the brand channel

We activated 1 macro and 3 micro influencers, reaching a cumulative Instagram audience of over 300K. A total of 8 Instagram stories, 6 Instagram reels and 1 TikTok video were created. The criteria for the influencers were a predominantly vegan diet and original integration of the HOPE products.

@jo.semola, @russianraclette, @chrisschimi and @lena_rmm participated in the Veganuary Challenge, creating awareness for the vegan products. The Instagram reels reached over 239K views and the TikTok video had +5K plays total with over 500 interactions. The influencers created various recipes including pizza, bruschetta, toast and bagel, HOPE was always the hero. The content was of high quality and was very well received by the community.

Andrea Stemmermann, Group Brand Activation Manager at HOPE, had the following to say at the end of the campaign:

“We are very very happy with the unique and humerous tonality and visual language that TERRITORY created for HOPE”

Scroll down for the results!