In March 2024, we initiated a targeted influencer campaign for Stabilo in the Hungarian market to boost awareness of the new Pastellove and Arty product lines. The strategy aimed to leverage credible, face-to-face recommendations by everyday consumers who are passionate about creative products.

Our Solution

We carefully selected and activated 100 nano and micro influencers who were genuine art enthusiasts and regular users of creative pens and stationery. These influencers were eager to share their artwork and experiences both on social media platforms and offline with their peers. Their authentic passion for the products helped to generate significant word-of-mouth (WOM) buzz.

Key Learnings & Results

Over a three-week period, the 100 nano and micro influencers generated 320 organic content pieces across various social media platforms, sharing their artwork and experiences with their followers. Remarkably, 100% of the influencers recommended the products to their peers. This positive feedback was amplified through powerful word-of-mouth both online and offline, significantly enhancing the campaign’s reach and effectiveness.

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