To increase awareness of the NESCAFÉ® Farmers Origins coffee line, the brand launched a campaign focused on authentic consumer experiences. The objective was to reach potential customers through real, everyday product recommendations—both online and offline.

Influencer Selection and Campaign Setup

A total of 300 nano and micro influencers were selected for the campaign. Each participant owned a coffee machine compatible with NESCAFÉ® Farmers Origins and had a genuine passion for coffee. They received product samples and were encouraged to share their experiences both in personal conversations and on their social media channels.

Campaign Performance and Measurable Results

Within just two weeks, the campaign generated 757 pieces of content published across social platforms, featuring influencers’ impressions and product moments. The activity resulted in 531,000 online impressions and an offline reach of 33,000 through direct peer-to-peer recommendations.

Product Perception and Recommendation Intent

The campaign achieved a 97% recommendation rate among participants, confirming strong product satisfaction. Additionally, the average product rating was 6.7 out of 7, reinforcing the positive consumer response.

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