NANO INFLUENCERS
Case Study
Influencer marketing campaign for the Clinique brand
We had the great pleasure of working with the brand Clinique, which is known worldwide for its high-quality, fragrance-free and allergy-tested cosmetics.
The company’s mission is to provide safe and effective formulas for easy at-home skin care.
The aim of the influencer marketing campaign was to support sales and increase the brand’s visibility on e-commerce platforms with the help of authentic and high-quality reviews from consumers.
100 micro influencers support the brand in achieving its goals
The campaign involved 100 micro influencers, active female consumers on popular e-commerce platforms. 44% of them had the opportunity to use Clinique cosmetics before the campaign. 99% of female participants use product recommendation platforms to post reviews and rate products, and 43% check product reviews on e-commerce platforms before making a purchase decision.
Each participant in the campaign received a VIP starter kit, consisting of one of three beauty kits designed by the brand, and a welcome letter.
Clinique products – the power of nature & 481 reviews on popular e-commerce platforms
Project participants generated 481 unique reviews on e-commerce platforms and the brand’s website, sharing their personal opinions and experiences about the brand’s products.
“I am glad that I was able to participate in this project and get to know such a great product. It’s worth investing in a better product that works and, above all, is efficient”. Donna
“May there be more tests like this. I am very happy that I was able to participate in this test. Thanks to you, I can recommend Clinique products to my friends with a clear conscience, knowing that they are effective and worth the money”. Sychaa
Browse our latest influencer marketing campaigns.