Case Study
SPONTEX

Territory Influence partnered with Spontex to promote their flagship product: the Gratt’&Flex sponge. The campaign had three main objectives: increasing product awareness, educating consumers on its unique benefits, and driving new user recruitment through educational recommendations and engaging online content​.

Influencer Marketing Strategy

The campaign leveraged two tiers of influencers:

• 250 unpaid nano and micro influencers, activated via trnd.fr, to spread authentic recommendations through their networks.
• 5 paid micro influencers, selected to create high-quality content showcasing the flexibility and efficiency of the Gratt’&Flex sponge​

This dual approach allowed for both intimate consumer dialogue and broader exposure through professional content creators. The campaign also incorporated online challenges, welcome packs, and strong influencer involvement in offline actions such as flyer distribution.

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