MACRO & MICRO INFLUENCER ACTIVATION
Case Study
Zamojska Winery
Influencer marketing campaign for a wine brand
So that the wine from Zamojska Winery is in everyone’s glass. In 2020, we ran a 360° campaign with nano, micro and macro influencers to increase awareness of the brand and its products.
500 Nano, Micro & Macro Influencers
During the campaign, 500 influencers explored the pleasure of wine in different moments of life, such as a romantic dinner for two, a get-together with friends or a trip to the mountains. The influencers shared their personal experiences and opinions about Zamojska Winery wines on social media and published more than 6,000 posts with a total reach of 6.7 million.
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