In Germany we activated 4 influencers to generate awareness for the smart home brand Netatmo and its relevant products. The content should lead to engagement in their communities. In addition they had to explain the handling and function of the products. They focused on the indoor and outdoor cameras, the weather station inclusive a rain sensor and heating thermostats. 

Humorous content to promote eletronic devices

We chose 4 male influencers that had a focus on family life, house & garden or tech. They have a combined Instagram audience of 539K followers. They posted 8 IG stories, 2 IG posts and 2 IG Reels. Besides the key facts about the products the content always had a storyline that encouraged the communities to interact.

We achieved a great visibility for the brand. The humorous content was very popular and had an above-average engagement rate. Even after months one of the Reels still gains more and more views. The link sticker in the stories was a great traffic driver and showed the high level of interest by the communities.

The Head of Acquisition of Netatmo had the following to say after the campaign: 

 “It was a real pleasure to work with Territory. The whole process of selecting proposed influencers and validating their content works very well with their platform. The results of the campaign were very positive and increased our brand awareness.” Edouard Charpentier, Head of Acquisition, NETATMO

 

Scroll down to discover the key campaign’s KPIs.