MACRO INFLUENCERS
Case Study
Apivita is a company that offers natural and effective beauty solutions for face, body and hair, all of them based on the strong products of the bee, the powerful Greek flora and enhanced by cutting-edge green “cosmetology”.
At the end of 2023, Apivita sought to enhance the awareness of its Beevine Elixir anti-aging treatment range in its relaunch in Spain. These products help restore the collagen balance of youthful skin. Thus, we created an influencer marketing strategy to increase the product awareness within the target audience by spreading creative and high-quality content on social media, educating about the product benefits and ingredients, as well as where to purchase them.
8 macro influencers, our Apivita ambassadors
To impact the brand’s target audience (women aged 40 to 55), we selected 8 female macro influencers who created content related to lifestyle (@davinia.torresc), family (@7paresdekatiuskas, @ambartxu), skincare (@martamasi5, @anita_farma, @parafarmaciagilvela), and also fashion (@cristinacerqueiras, @sheilaconde). Each of them received a kit at their homes with the new line of Beevine Elexir products and shared creative videos on their profiles, showing the benefits and properties of the products.
+34,7M impressions for Beevine Elixir
By the end of the activation, the 31 contents published as Reels and Stories on Instagram, as well as a video on TikTok, reached +1.1M organic impressions. The best content was boosted with paid media, bringing the total impressions to +34.7M (115% vs. the initial target). Moreover, the reels had an average engagement rate of 3%.
“I love it. The lifting effect is visible within a few minutes after its application! Thanks for your recommendation.” – Follower
Scroll down to discover the KPIs.
Total Impressions
Organic Impressions
Content Pieces
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