Introduction and Context

Since 1979, Apivita has been a pioneer in the production of innovative natural cosmetics. In early 2024, the company once again entrusted Territory Influence to achieve its strategic objectives with its anti-aging treatment Queen Bee. The main goal was to increase product awareness and educate their target audience, women over 45, about its benefits and ingredients.

Influencer Marketing Strategy

To achieve these goals, we designed an influencer marketing campaign that included collaboration with 4 macro and 5 micro paid influencers who perfectly aligned with Apivita’s image and values. We focused on professionals creating beauty and fashion content (@palochimeno, @con_buena_facha, @conceptodeestilo and @paloma_sancho), as well as pharmacists and nutritionists (@farmaciabeitiacobo, @farmaciapazferragut, @hablandodenutricion, @marta_marce and @rocioescalante_terron).

Campaign Execution

Each influencer received a personalized kit that included a regenerating cream and a redensifying serum from the Queen Bee line, allowing them to have an authentic experience of the anti-aging treatment. Subsequently, they shared their experiences and opinions through 1 reel and 3 stories on Instagram, highlighting the benefits and properties of the products.

Results

The 36 pieces of content published on Instagram generated +493K organic impressions. To enhance the campaign’s reach, we activated a paid media boost on the content from @con_buena__facha and @famaciabeitiacobo. This generated +10.4M incremental impressions, achieving a total of +10.9M impressions for Apivita.

Conclusion

The campaign not only met but exceeded the established objectives, once again demonstrating the effectiveness of a well-executed influencer marketing strategy. Apivita significantly increased the awareness of its Queen Bee anti-aging treatment among its target audience, consolidating its position as a leader in the natural cosmetics market.