The oil brand Coosur is the leader in the extra virgin segment in Spain. It’s originally from Jaén, Spain, which is the world’s largest olive oil production area. Early 2022, we helped Coosur to increase their awareness on social media and educate consumers about the use of this extra virgin olive on original meals. They also wanted to increase their community engagement and boost conversions.

A strong creative concept is the basis of a successful communication campaign

The key of this campaign was the excellent creative concept: #conSdeSur (“with an S from the South”). As you pour the oil, you write the shape of an S, which is related to the word “Sur” (South), which is the region in Spain where Coosur was born and where the traditional olive oil masters produce the best quality product.

Professional content creators for perfect shots

We selected 4 stars and 1 macro influencers who were big famous and popular profiles, some linked to gastronomy and with more than 60% of Spanish audience. Their mission was to share through 3 stories and 1 carrousel post how they put a touch of Coosur extra olive oil in different easy meals. Then, they invited their followers to share in their own profiles how they served Coosur. Depending on the way the did it, they could know “how much South they had in them”.

They achieved amazing results: more than 2 million online impressions! Scroll down to discover the key KPIs.