Case Study
CARREFOUR BABY

In France, we helped Carrefour to promote its new range My Carrefour Baby 0% without lotion or fragrance, through online and offline influence activations. Our mission was to educate the target audience about the product’s benefits and to help them understand its efficacy advantages. One of the key objectives was also to attract new consumers by offering informative and high-quality online content.

Activation of 3000 nano & micro influencers

To achieve these objectives, we identified and selected 3000 nano and micro influencers out of 5964 relevant profiles who effectively represented the brand on social media. These influencers were 92% women, living near a Carrefour store, and deeply interested in the quality, absorbency, and pricing of baby diapers.

In order to stimulate word-of-mouth, discount vouchers were included in their influencer kits, encouraging them to share with their network. Additionally, we inspired them through our blog by presenting various challenges to create high quality content on social media.

A massive production of UGC

The social media engagement was exceptional, with the creation of 6,219 user-generated contents across social media, resulting in 2.5 million online impressions. Influencers showed great receptivity towards the new Carrefour range, giving it a product rating of 4.5 out of 5. Feedback from participants was highly positive, with a recommendation rate of 93% and an 80% purchase intent at the end of the campaign.

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