Wittchen is a recognized market leader in luxury handbags and fashion accessories in Poland. Wittchen partnered with us at Territory Influence to execute an influencer campaign designed to significantly boost brand visibility, encourage consumer advocacy, and strengthen brand preference through genuine consumer recommendations.

Influencer Marketing Strategy

We developed an influencer marketing approach centered around authenticity and trust. Leveraging nano- and micro-influencers, we aimed to create credible and engaging content based on real-life experiences.

The strategic goals included:
• Increasing brand awareness through authentic influencer-generated content.
• Building stronger consumer trust and loyalty.
• Generating high-quality user-generated content (UGC) for Wittchen’s future marketing efforts.

Campaign Implementation

Nano- and micro-influencers were chosen due to their credibility and strong relationships with their communities. From an initial pool of over 6,000 applicants, we selected 300 influencers whose profiles aligned with Wittchen’s brand values and target demographics.

Each influencer received a Wittchen handbag complemented by a decorative scarf, intended to seamlessly fit into their everyday style. Influencers shared their genuine experiences on Instagram, consistently using the dedicated hashtags: #NewLuxuryWittchen and #trnd.

Throughout the campaign, Territory Influence supported influencers via newsletters, a dedicated project platform, and direct communication, ensuring consistent quality of content and brand alignment.

Results with Tangible Impact

The campaign surpassed initial expectations, achieving outstanding results over a three-month period:

• 15+ million online reach.
• 90,750 social media interactions, including 83,109 Instagram likes.
• Creation of 830 pieces of premium-quality UGC, providing Wittchen with valuable long-term marketing assets

Even more significant were the campaign’s results in terms of consumer loyalty and purchasing intent:

• 100% of participants would recommend Wittchen handbags to friends and family.
• 99% expressed intent to repurchase Wittchen products in the future.
• Achieved an extraordinary 97% Net Promoter Score (NPS), demonstrating exceptional brand satisfaction and advocacy among consumers.

Community Engagement and Authentic Advocacy

By carefully activating nano- and micro-influencers as trusted brand ambassadors, Wittchen successfully created a meaningful consumer dialogue, generating credible narratives that traditional advertising often cannot achieve.

Selected influencer testimonials underline the authentic consumer engagement achieved:

“This handbag has become my everyday must-have. It perfectly combines elegance and comfort.” – @odrobinakobiecosci
“The quality and design are amazing! Perfect for both daily wear and business meetings.” – @mrs.daga

What This Delivered for Wittchen

• Significant enhancement of brand visibility within a competitive luxury segment.
• Extensive library of authentic, reusable UGC assets for future marketing initiatives.
• Insightful consumer feedback and actionable data, confirming product-market fit and informing future business decisions.

Conclusion

The influencer marketing campaign for Wittchen effectively increased brand visibility, drove significant consumer advocacy, and delivered measurable results, including 4.2 million impressions and an exceptional 97% NPS score. These outcomes confirm the value of influencer marketing as a strategy to build sustained consumer trust and loyalty in the luxury accessories market.