Wittchen, a leader in the luxury handbag and accessories segment, set a clear goal: increase brand visibility and reach new customers. A key element of the strategy was authentic consumer engagement, influencing real purchasing decisions within their communities.

How did we achieve this? We focused on nano– and micro-influencers, as they generate the highest trust and genuine recommendations. This was not about traditional product placement – the objective was to create a natural narrative that would activate their audiences.

Strategy: Nano- and Micro-Influencers as Genuine Brand Ambassadors

We knew that quality matters more than follower count. The key was selecting influencers who genuinely aligned with Wittchen’s target audience.

• 150,752 women invited to participate in the campaign.
• 6,082 applications received, from which we handpicked 300 brand ambassadors – a perfect match for Wittchen.
• Each of them received a Wittchen handbag with a decorative scarf – a product designed to become the hero of their daily looks.

We provided influencers with creative guidelines and inspiration to ensure high-quality content aligned with the brand’s image, while allowing them to share their genuine experiences in an authentic way.

Results: Numbers That Speak for Themselves

The campaign ran for three months and… it performed better than expected.
• 4.2 million online reach (initial KPI: 1.7–2 million)
• 90,750 social media interactions
• 830 high-quality pieces of UGC – real consumer experiences
• 261 organic mentions with campaign hashtags
• 83,109 Instagram likes

But the most important part? The impact on purchasing decisions.

• 100% of participants would recommend Wittchen handbags to their friends
• 99% plan to buy Wittchen products in the future
• 97% NPS – the highest level of customer loyalty

Why Did It Work?

Because influencer marketing only works when it’s authentic.

• Nano- and micro-influencers > celebrities. Real recommendations are worth more than paid ads from big names.
• No artificial promotion. The content was organic, naturally fitting into the influencers’ lifestyles.
• High-quality content. UGC that Wittchen could repurpose for future marketing efforts.

“This handbag has become my everyday must-have. It perfectly combines elegance and comfort.” – @odrobinakobiecosci
“The quality and design are amazing! Perfect for both daily wear and business meetings.” – @mrs.daga

Conclusion: Influencer Marketing That Drives Sales

The Wittchen campaign proves that a well-executed influencer strategy not only builds brand awareness but also drives real sales. The key is selecting the right ambassadors who can seamlessly integrate the product into their everyday lives.

This works. And we can do it for your brand too. If you’re looking for a campaign that doesn’t just look good but delivers results that matter, get in touch.

Let’s talk.