In Summer 2019, we launched a health care campaign to make known the food supplements of the Granions Laboratories in offline & online thanks to real-life product experiences. We selected and activated women who were very interested in well-being and already buyers of natural products. They were all engaged members of our TRND.fr community – meaning that they were not paid to accomplish their missions.

An efficient summer routine that got massively shared offline & online.

After one month of product education and experiences, 97% of influencers approved the health care routine and were convinced by its efficiency as 80% felt a difference in their well-being, and 83% of them only after 15 days. It “naturally restored the balance of their organism”. This positive feeling was spread via offline conversations and contents on social media, as well as on blogs, forums…