The brand Tetesept wanted to raise more awareness in Germany for their product, which helps dealing with lactose intolerance called “Laktase 2.500 Flex”. The brand belongs to Merz Lifecare, a provider of high-quality and innovative products for different target groups that supports a healthy life. Tetesept is a pharmaceutical company which develops  health and beauty products with the help of pharmacists.

1.200 lactose intolerant nanos spread the word

To raise the awareness we created a campaign that includes valuable recommendations from consumers to consumers. The best possible way to generate personal recommendations in a massive while also effective way is a nano influencer campaign. Our goal was to select 1.200 people from our trnd.com platform who suffer from lactose intolerance. Also half of those participants shouldn´t be familiar with the products. Each of the nanos received a package with the Laktase 2.500 Flex pills, which were in a perfect size for taking them to go and an individual dosing possibility.

93% recommendation rate for Laktase 2.500 Flex pills

The results are remarkable! With regular surveys we could gather interesting consumer insights. For example over 90% were conviced by the immediate effect of the lactose mini pills and found them to be very helpful in they everyday lifes. The product received 6.3 out of 7 points in the general product evaluation, ranking “individual dosage” as the most positive aspect. Those are very valuable insights for the brand to evaluate their product. 93% of the people recommend the product and we have gained an offline reach of 198.000, which means that many people spread the word about it.