Case Study
CARREFOUR SENSATION VEGETAL

In response to the need for product reassurance and consumer education, Carrefour enlisted our agency in France to enhance the visibility of its Vegetal range. Our objectives included recruiting new consumers, generating word-of-mouth, establishing an active social media presence, and driving in-store traffic.

SELECTION OF 3,000 NANO INFLUENCERS

Our team meticulously selected 3,000 nano influencers, without monetary compensation, from a pool of 6,000 applicants on our TRND platform. These influencers, whether vegetarians, flexitarians, or simply curious about plant-based alternatives, were given the opportunity to sample a curated selection of products from the range, including breaded bites and almond milk chocolate cream.

Over a 4-week period, their mission was to enjoy the products and share them with their social circles during informal gatherings. Upon completing the tasting experience, they were encouraged to distribute discount vouchers to their relatives, aimed at boosting traffic to Carrefour stores.

IMPACTFUL ENGAGEMENT

The influencers’ engagement led to a reach of over 5.5 million individuals on social media platforms. Their creativity shone through in the creation of over 6,000 user-generated contents (UGC), spanning photos, videos, and comments. They enthusiastically shared their discoveries with friends and family, awarding the products an average rating of 4.4 out of 5.

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