Case Study
L’OREAL PARIS BRIGHT REVEAL 

We partnered with the global leader of the beauty industry, L’Oréal France. As a worlwide company, their mission has always been to offer to all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. For the launch of their new anti-spot range, Bright Reveal, L’Oréal enlisted our expertise to achieve specific objectives: boosting the range’s visibility on social media with high-quality and authentic content, educating the public on the beauty benefits of the products, and transforming influencers into genuine brand ambassadors.

810 nano influencers with a passion for beauty

We received 8,448 applications on our TRND platform and carefully selected 810 profiles aligned with the campaign objectives. These 810 nano influencers were all women around 40 years old, enthusiastic about beauty routines including serums and facial fluids, and dealing with skin concerns related to spot appearance. Each influencer package contained a Niacinamide serum and an SPF50 fluid from the Bright Reveal line, along with shareable flyers, a welcome card, and a detailed application routine brochure.

Our TRNDers confirmed the effectiveness of L’Oréal’s new range of products, and they enjoyed sharing before-and-after photos of products use and beauty routine videos on social media using the dedicated hashtags.

Results exceeding all expectations

A total of 1,885 pieces of content were published on Instagram, Facebook, X, and TikTok, generating over 2.7 million online impressions. The L’Oréal Paris Bright Reveal products were well-received by ambassadors and drew in new consumers, achieving a 98% recommendation rate and an 85% purchase intent by the end of the campaign. The product promises were validated by over 90% of the influencers, resulting in an excellent rating of 4.6 out of 5, with 397 reviews posted on Amazon and 640 reviews on L’Oréal’s website.

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