Introduction

Following the success of our Telescopic mascara campaign last year, in January 2024, we collaborated again in Italy with L’Oréal Paris, the world leader in cosmetics, to increase awareness and engagement around their new Panorama mascara. This product promises to add volume and fullness to the eyes, and to achieve these goals, we needed a team of influencers to generate authentic content on social media and genuine reviews on the product’s Amazon page.

Selection of Nano Influencers for the campaign

We selected 400 young female nano influencers who perfectly matched the brand’s target audience. These influencers used mascara in their daily makeup routine, shopped for makeup online and had an Amazon Prime subscription.

Product Integration into Influencers’ Beauty Routines

After purchasing L’Oréal Paris Panorama Mascara on Amazon, we invited influencers to integrate it into their daily beauty routine. We asked them to share on social media how this product could make their eyes look 1.4 times bigger, thanks to its multi-level bristle brush and innovative ultra-black, flexible formula that wraps each lash to perfection.

Social Media Results: Impressions and Content Generated

L’Oréal Paris ambassadors posted 368 pieces of content, mainly on Instagram and TikTok, reaching a total of +2M online impressions. Finally, they wrote their opinions on Amazon, generating 396 authentic reviews and rating the product with an average of 4.7/5 stars.

Influencer Opinions and Willingness to Recommend

In addition, 98.4% of the participants expressed their willingness to recommend the Panorama Mask to their friends and 92% confirmed their intention to buy it after the campaign. This initiative generated considerable interest among participants, as reflected in their feedback:

“This mascara is one of the most beautiful mascaras I’ve ever tried in my life! All my friends and colleagues asked me what mascara it was. 4 people practically bought it! Thank you!”- nano influencer

Scroll down to discover the KPIs.