Case Study
MIXA

In France, we collaborated with the well-known brand Mixa to coordinate the major launch of their new range of three body creams. Our goal was to boost the visibility of this launch, educate consumers about the product innovation, and maximize the acquisition of new customers.

1,200 influencers activated to spread the word about the new range

We carefully selected 1,200 unpaid influencers through our TRND platform. All of them were daily users of body moisturizing cream, and 20% of them purchased their cosmetic products at pharmacies. Depending on their skin type, these influencers had the opportunity to test the different creams, Cica Repair, Panthenol Comfort, or Ceramide Protection.

The influencers were guided throughout the campaign via a dedicated project blog and various challenges to create high-quality content on social media platforms.

A campaign combining Ratings & Reviews with social media content

The ambassadors greatly appreciated the effectiveness, hydration, and scent of the three Mixa product, leading to the creation of 2.5K high-quality UGC on social media, and generating more than 2.6M online impressions. Their engagement helped achieve the Ratings & Reviews objectives with 808 reviews submitted on the Mixa website and 166 reviews on Amazon.

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