Increase awareness of the product Metadigest in Italy

For Christmas 2023, Metagenics, a world leader in high-quality micronutrition products, asked us again for help to increase awareness of their product Metadigest Total in Italy, a natural capsule solution that aids digestion, reducing bloating and facilitating natural digestion, with effects in just 10 minutes.

Detailed selection of 300 nano and 1 macro influencer

 We selected 300 nano influencers from our trnd.it, consumer community, ensuring they led a healthy lifestyle and diet. 81% of them took or take dietary supplements to reduce bloating, but did not know Metadigest until this project. Additionally, we recruited the macro influencer @lanutrizionistaincucina to create 1 reel and 3 stories, providing a professional recommendation of the product and explaining its benefits.

Missions of the Metadigest ambassadors

 After educating the 300 participants about the benefits of Metadigest and how to use it, we invited them to try it during Christmas meals and share their experience on social media, mainly on Instagram. In total, they posted 582 pieces of content explaining that they could eat whatever they wanted during the holidays because they had Metadigest to help with digestion, and that it takes effect in just 10 minutes. These contents generated 1.6M online impressions. The 4 pieces of content from the macro influencer were boosted with paid media and generated a total of 4.2M incremental impressions.

Important insights for the brand

 At the end of the campaign, we asked the nano influencers for their opinion on the product. 96% of them said they would recommend the product to their friends and family, and rated the product 8.6/10. They valued the product’s effectiveness the most, and 80% said the product is better than the competition. Furthermore, 43% said they would continue using the product at least once a week after the project.

“Metadigest is different from all other supplements, it really works in 10 minutes and your belly doesn’t swell or feel heavy! Considering all I ate during the holidays, I would be super bloated and my stomach would hurt, but not with Metadigest!” – nano influencer