Just in time for spooky season …

In the fall of 2023, Ravensburger AG a renowned provider of games and puzzles, wanted to promote their new and exciting “Puzzle x Crime” series in Germany. The goal was to raise awareness of the new puzzles online & offline, as well as highlight their unique features, including the combination of puzzle fun and crime mystery elements. Players must first assemble the crime scene before they can methodically reconstruct the sequence of events.

A nano-macro mix of puzzle and quiz heads

To maximize reach and engagement, we relied on a mix of nano and macro influencers. 200 carefully selected nano influencers, including parents with children aged 9 or older. They chose between two different crime puzzles and received a detailed manual along with the game. Additionally, German macro influencer @LeonPelz, known for his passion for games and puzzles, was engaged to further amplify the campaign.

Traffic driver provides +300 link clicks

The results were impressive, with the puzzles achieving high awareness and an outstanding recommendation rate of 100%. The Instagram content (stories & reel) created by macro influencer Leon Pelz received positive feedback from his community. To further enhance visibility, we strategically boosted ads on Instagram for both the nano and macro content pieces. This approach resulted in a significant increase in interactions, driving more than 300 link clicks for Ravensburger’s “Puzzle x Crime” series.

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