The soul of Menorca in every bite

Imagine discovering a cheese that embodies the essence of Menorca—a product shaped by tradition and time. This is how Mahón Menorca D.O.P. cheese is born, crafted using an age-old artisanal method that preserves its authentic character. Now, this gastronomic gem embarks on its journey to the Valencian Community with a clear goal: to make every tasting a true sensory voyage to the island. To boost its awareness and win over local consumers, a comprehensive strategy was launched based on tastings and organic social media content.

An influencer strategy to bring Menorca closer to the Valencian Community

To genuinely connect with consumers, an influencer marketing strategy was implemented, engaging 550 nano and micro-influencers from our trnd community in the Valencian Community. All of them are cheese lovers, though only 20% had ever experienced this Menorcan delicacy. Each ambassador received an exclusive kit featuring three varieties of the cheese: semi-cured, artisan semi-cured, and cured.

Menorca on your table: a shared gastronomic experience

Cheese is a cornerstone of the Mediterranean diet and a hallmark of Menorcan cuisine. To highlight its versatility and flavor, ambassadors were invited to create their best cheese board featuring Queso Mahón Menorca.

Following the creative concept “If we can’t go to Menorca… Menorca comes to us!”, participants shared their experiences on social media, showcasing how they enjoyed the cheese at gatherings with friends and family. Through these posts, they conveyed the sensation of journeying to the island with every bite.

Campaign impact: A success in the Valencian Community

The strategy generated 875 pieces of social media content, reaching +3.2M impressions—of which 1M were organic and 2.2M were boosted by paid media. Additionally, 6,596 consumers tasted the cheese and rated it an average of 9.5/10, particularly praising its flavor. 98.5% of participants stated they would recommend the product to friends and family, while 94.5% considered Mahón Menorca D.O.P. cheese to be better or much better than other cheeses they had tried.

Conclusion: More than just cheese, a sensory experience

Thanks to this innovative strategy, Mahón Menorca D.O.P. cheese not only gained recognition in the Valencian Community but also won over the palates and hearts of consumers. More than just a cheese, it became a sensory experience that transports you to Menorca with every bite.

Would you like to discover it and bring a piece of Menorca to your table?