Terra Canis is a German pet food company specialized in the production of high-quality, natural dog food, which is offered in organic quality and made from regional ingredients. They work by the slogan  “Dog nutrition in 100% human-grade quality of all ingredients.”.

To create more awareness for the products TERRITORY INFLUENCE launched an international awareness campaign at the end of 2023. In Germany, France and Italy we aimed for more online as well as offline awareness and a sales uplift. We also wanted to generate valuable personal recommendations, reviews and UGC on social media.

3,000 dogfluencers for Terra Canis

To achieve the best results we had to select the most suitable nano influencers for the campaign. We wanted 3,000 people who had dogs and where not yet familiar with the brand. After a careful selection the chosen ones received two 400 g menus of Terra Canis ‘Grain-free Wild’ wet food and five packets of Terra Canis ‘Garden Drops’ dog biscuits.

The nanos also got some coupons to give away for friends and family and recommend to others. In their evaluations, the nanos were asked to pay particular attention to the scent of the menus, the packaging size and the design.

+2,5 M Online Brand Impressions!

By running the campaign in three different markets, we were able to achieve a wide reach. The Terra Canis products made a very good impression in all countries. Through regular survey with the participants we could gain many valuable insights. For example, did our trnd-community unanimously emphasise the aspects of smell, quality and ingredients in particular. Through our ongoing motivation by E-Mail-Newsletters, blog articles and social media posts the nano influencers created an impressive amount of 6,000 content pieces for social media and over 600 Ratings & Reviews for the Terra Canis Website.

The client was also very happy with the campaign, as you can see from her testimonial:

„This campaign enabled us to reach many new consumers who were previously unaware of Terra Canis menus. We were particularly pleased with the enthusiasm of the participating nano influencers and the numerous positive reviews of our products, which gave us valuable insight.“ – Maria de Filippo, Marketing Manager Europa, Terra Canis

 

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