Case study
PURINA® PRO PLAN®

We have established a partnership with the renowned brand Purina® PRO PLAN®, which offers complete and balanced pet food. The aim of the campaign was to give dog owners the opportunity to try the products and to increase awareness of Purina® PRO PLAN® Dog Small & Mini by generating online reach through authentic content created by consumers.

Our Actions:

Influencer Activation: We collaborated with 1000 influencers with varied reach, including 3 macro influencers with strong profiles on social media.

Influencer Education: We provided comprehensive education about the product to the influencers, encouraging them to share their opinions online. Our goal was for influencers to be well-informed about the features and benefits of the product, which would affect the authenticity of their recommendations.

Initiating Dialogue and Product Testing: We conducted effective dialogue initiation among consumers (Word of Mouth), encouraging them to share their experiences after trying Purina® PRO PLAN® Dog Small & Mini products. We also carried out product tests to provide influencers and their followers with credible opinions on the quality of the food.

Results:

Thanks to our efforts, ambassadors published 1986 unique online contents, reaching a total audience of 3.456 million. The campaign results were impressive: 96% of participants would recommend the product, and 90% of them are decided to purchase in the future. The campaign not only increased brand awareness of Purina® PRO PLAN® Dog Small & Mini but also elicited positive reactions among consumers, building trust in the product. This was a successful use of influencers in promoting pet products.

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